Message in a Bottle

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By M. Kim Lewis 

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From left, Kim Kinderman of Agate Ridge; Earl Jones of Abacela; Herb Quady of Troon and Quady North; and Deb Hatcher of REX HILL and A to Z Wineworks lead discussions with attendees at this year’s SoWine conference held at UCC’s Danny Lang Center, home of the Southern Oregon Wine Institute. Photo by Kim Lewis

It must be something in the water … the sunshine … the soil … and the diversity of incredible terroir that attracts superbly talented people to Southern Oregon. You could have gone anywhere else in the world to start your wineries; yet, you came, willing to take risks to unearth unique entrepreneurial rewards,” said Tom Danowski, executive director of the Oregon Wine Board, while attending SoWine3, Southern Oregon Wine Institute’s third marketing and sales conference.

Hosted at Umpqua Community College’s Danny Lang Center in Roseburg on June 12, the annual summit featured more than a dozen professional speakers from the Pacific Northwest — including marketing and media gurus, winery owners and OWB’s marketing director. They extolled Southern Oregon’s defining attributes, but all had an important message to relay: Know your customer…. [ read more ]