By M. Kim Lewis
It must be something in the water … the sunshine … the soil … and the diversity of incredible terroir that attracts superbly talented people to Southern Oregon. You could have gone anywhere else in the world to start your wineries; yet, you came, willing to take risks to unearth unique entrepreneurial rewards,” said Tom Danowski, executive director of the Oregon Wine Board, while attending SoWine3, Southern Oregon Wine Institute’s third marketing and sales conference.
Hosted at Umpqua Community College’s Danny Lang Center in Roseburg on June 12, the annual summit featured more than a dozen professional speakers from the Pacific Northwest — including marketing and media gurus, winery owners and OWB’s marketing director. They extolled Southern Oregon’s defining attributes, but all had an important message to relay: Know your customer…. [ read more ]